Porter's Five Forces : Social Coupon/Deal Market

Future of such markets:

• More growth in space
• Consolidation and verticalization
• Integration with traditional media bundle and SEO/SEM
• Emergence of Group Buying Technology Solutions Providers (Close.ly, GroupCommerce , Offerex)
• Increase in offer aggregation (The DealMap, Yipit, Aubaines.org)
• Emergence of offer re-selling (Secondary market) - At sites such as Lifesta.com and CoupRecoup.com , people can sell their unused deals/coupons bought from companies like Groupon.
• Emergence of niche players(eg : T-Shirts , Travel deals)