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Future of such markets:
- More growth in space
- Consolidation and verticalization
- Integration with traditional media bundle and SEO/SEM
- Emergence of Group Buying Technology Solutions Providers (Close.ly, GroupCommerce , Offerex)
- Increase in offer aggregation (The DealMap, Yipit, Aubaines.org)
- Emergence of offer re-selling (Secondary market) - At sites such as Lifesta.com and CoupRecoup.com , people can sell their unused deals/coupons bought from companies like Groupon.
- Emergence of niche players(eg : T-Shirts , Travel deals)
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2 comments:
i think Porters Five Forces is very much important for marketing.. :)
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